It’s one thing to be a good communicator, but it’s another thing to be an effective one. With website content, emails, webinars, blogs, social media posts – it’s easy to fall into all the noise. But how do you stand out? Creating compelling copy seems elusive, but it doesn’t have to be. It’s a skill that needs practice. Throughout this session, learn simple but powerful tactics for writing compelling copy that people (even faculty and students) will read.